Behavioral health growth consultants
Fuller census.
Stronger referrals.
Steadier floors.
M&N Marketing Consultants builds the ground game that keeps a treatment program full: outreach teams in the field, referral partners who trust you, and floors that keep the patients they send.
Three disciplines, one growth engine
Census is built in the field, captured at the hand-off and kept on the floor.
Most consultants fix one. We connect all three, so the referrals your outreach team earns turn into admissions, and the patients you admit stay to complete treatment.
Focus area 01 · Organic lead generation teams
Build or retrain the outreach team, then prove what every rep is worth.
Your business development reps are your lowest-cost source of admissions, or your most expensive blind spot. We recruit, retrain and manage them through your CRM so every visit, referral and admit is tracked back to the person who earned it.
CRM rep scorecard · trailing 90 days
Organic outreach effectiveness
Sample data for illustration. Click a column to sort.
Focus area 02 · Operational diagnosis & KPI restructuring
Find out why patients leave early, and rebuild how you measure it.
Length of stay, AMA discharges, retention and alumni engagement are symptoms of operational issues on the floor. We diagnose the root causes, restructure the KPI markers you track and how the data is collected, then set up an ongoing rhythm of measurement and improvement.
Patients still in treatment, by day of stay
Where patients leave, and why
Restructured KPI markers
From lagging monthly totals to leading indicators your team can act on this week.
Ongoing measurement & improvement
A cycle that keeps running after we leave
Dramatic, measurable KPI improvement
Drag through a 12-month engagement.
A composite of what our clients see month by month. Move the slider to watch the program change, from the baseline we inherit to the steady state we hand back.
Average daily census vs. licensed capacity
The organic lead generation funnel
Find the gaps in your referral network. Then close them.
For every 100 referral sources in your territory, here's how many actually send you patients today, and how many do once your ground team is rebuilt. Tap a stage to see what changes.
Driving admits
Why it works
"Referral partners send patients to people they trust. That trust is built in person, one visit at a time."
We ride along with your outreach reps, sit in on referral meetings, walk your floors and read your CRM. Then we build the territories, relationships, routines and reporting your people actually use. No 80-page binder left on a shelf.
The M&N method
From diagnosis to self-sustaining in four phases.
Meet the founder
He’s sat in every seat in the building.
Russ Francome has spent more than 17 years in behavioral health as a clinician, program director, outreach leader and executive. That’s why M&N’s work starts on the floor and in the field, not in a slide deck.
He founded M&N Marketing Consultants in 2026 to help providers build or redefine their organic marketing departments, alumni programming and operations. That means hiring and training, individualized processes built inside the EMR and CRM you already use, and KPI development and oversight, with targets that are not only met but exceeded.
ROI calculator
What is an empty bed costing you?
Enter your program's numbers. We'll estimate the annual revenue an M&N engagement could unlock.
Estimated added annual revenue
$0
Estimate assumes occupancy closes part of the gap to a 92% ceiling, scaled by scenario. Not a guarantee of results.
Get a custom assessment
Start with a free 30-minute program assessment.
Tell us about your program. We'll come back with the three KPIs we'd move first and what we'd expect to see in 90 days.